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Executive Bios

Dondra Ritzenthaler
Dondra Ritzenthaler
Senior Vice President of Sales, Trade Support & Service, The Americas
Celebrity Cruises

Dondra Ritzenthaler joined the award-winning new luxury cruise line Celebrity Cruises in September 2003, becoming the brand’s first Vice President of Sales. After three years of success and celebrated accomplishments, Ritzenthaler was promoted to her current role as Senior Vice President of Sales (SVP) for the brand.

As SVP of Sales, Trade Support and Service, she leads the sales organization for the Americas including US, Canada, Mexico, and Latin America. In all, she is responsible for more than 600 dedicated, highly-skilled employees. In the Americas, Ritzenthaler oversees all Marketing Sales Directors and Managers, Strategic Marketing Managers, Inside Sales Representatives, National and Corporate Account Managers in the field, and support staff at corporate headquarters in Miami. Plus, National Accounts, Trade Support and Service, which includes Reservations, Group Sales and Customer Service, as well as the line's Consumer Outreach division, Onboard Cruise Sales and internal Sales Support.

Widely credited for raising awareness of the importance of travel advisors, Ritzenthaler has led the creation of a number of programs designed to help travel advisors build their business, including “The Celebrity Commitment.” And, under her leadership, Celebrity has been awarded “Best Premium Cruise Line,” by leading industry trade publication, Travel Weekly, for 13 consecutive years.

Ritzenthaler continues to lead innovative programs and policies. She spearheaded the ESPRESSO project, a powerful, one-of-a-kind reservation system designed to aid travel advisors in the booking process. Ritzenthaler also launched the widely praised RCL CARES (Royal Caribbean Group Cares) - a program designed to offer a variety of services and programs aimed to help support our travel professionals and their businesses.  In addition, launching the Agent Support Action Program, an acclaimed no-rebating stance, a well-received group policy, and distinctive programs designed to better serve travel advisors. She also played a key role on the executive team that launched what is now Azamara Cruises.

Giving back is incredibly important to Ritzenthaler, who currently serves on the Board of Directors of the Jack and Jill Late Stage Cancer Foundation, which helps families with loved ones who receive a terminal diagnosis make memories they will cherish for a lifetime through a Celebrity Cruises vacation. Ritzenthaler is also a key member of the Diversity Council at Royal Caribbean Group and leads the RCG - Employee Resources Group by mentoring Young Professionals that are entering into the RCG workforce. Giving back is her personal commitment with causes that includes:

  • American Cancer Society Board Member and Gala Chair
  • RCG GIVE DAY
  • UNITED WAY since 2002
  • Board member of His House (5 Years)
  • Family Bonds Foundation in conjunction with CoNexion Travel (3 years)

A seasoned travel industry executive, Ritzenthaler joined Celebrity following two decades in the business, primarily in sales and marketing management with American Airlines.

Dondra holds fast to basic rules of humanity that navigate her leadership with Celebrity Cruises, that open new thresholds for change and growth.  With a personal commitment that “attitude is everything”, she brings life to Maya Angelou’s quote, “People will forget what you said, what you did, but people will never forget how you made them feel.”