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MIAMI, FL – January 22, 2015 – Celebrity Cruises has partnered with digital trailblazer Randi Zuckerberg as part of a year-long campaign to ‘Take Care of YourSelfie’. The modern luxury cruise brand has revealed a unique program curated by Zuckerberg to encourage guests to find a tech-life balance while on vacation. Launching today, the first part of the program is a new lineup of specially designed spa treatments and services available at Canyon Ranch SpaClub onboard Celebrity's modern luxury ships beginning February 2015.
Zuckerberg, Editor-in-Chief of Dot Complicated, an online website that navigates the ever-evolving universe of technology and social media, curated the one-of-a-kind program to inspire vacationers to take a break from their daily dose of technology and recharge.
As a pioneer in the tech-life balance movement, Zuckerberg encourages the importance of finding time for one’s self, both online and off. “The digital revolution has changed and enriched every facet of our lives, and now more than ever, it is essential for us to find a healthy tech-life balance,” says Zuckerberg. “Celebrity Cruises is a leader in providing relaxing and restorative vacations, and by partnering with them, I hope to inspire moments of logging off and shutting down for a few hours or even a day. We want guests to explore ways to embrace a balance that complements their lifestyle onboard and at home.”
"When I heard Randi talk about Take Care of YourSelfie, I realized I was a perfect candidate for this program," says Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. "Like so many of our guests, I live a connected, always-on life, with a great reliance on technology. Randi's fresh approach helps bring balance back into our lives, and is another way to make sure our guests enjoy a relaxing, restorative vacation."
Lutoff-Perlo added: “The new program perfectly complements our luxurious accommodations, award-winning dining, rich destination experiences and intuitive service. I can’t wait to sign up for one of the treatments."
As the first installment of the new, exclusive Take Care of YourSelfie program, the spa treatments and services curated by Zuckerberg will be available onboard Celebrity ships at Canyon Ranch SpaClub operated by Canyon Ranch – leaders in spa and wellness:
In 2014, Celebrity Cruises partnered with Canyon Ranch to unveil the largest and most comprehensive Canyon Ranch SpaClub at Sea offering onboard its luxurious ships. The state-of-the-art facilities include spa, beauty, wellness, and fitness amenities, with signature Canyon Ranch offerings and those exclusive to Celebrity.
For more information about Celebrity’s new program, visit celebritycruises.com/TakeCareofYourSelfie.
About Celebrity Cruises:
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises' 11 ships offer modern luxury vacations visiting all seven continents and present immersive cruisetour experiences in Alaska and Canada. Celebrity is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial 1-800-437-3111, visit www.celebritycruises.com, or call your travel agent.