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CELEBRITY CRUISES SAILS INTO DIGITAL FRONTIER WITH ITS FIRST-EVER NFT
MIAMI (May 18, 2022) – Celebrity Cruises®, known for next generation ships at the intersection of architecture and design, is riding the wave of the future of art with its first foray into non-fungible tokens (NFT).
In partnership with acclaimed artist Rubem Robierb, a longstanding featured artist with the cruise line, Celebrity has launched the Peacemakers Sunset NFT collection, complementing Robierb’s powerful Peacemakers sculpture featured on its brand new ship, Celebrity Beyond. Each NFT includes two money-can’t-buy invitations to the ship’s exclusive naming ceremony and sailing in Fort Lauderdale, November 4–6.
The new NFT collection consists of an edition of five motion art pieces, one of which is currently on display at the Cube Art Fair in Times Square from May 18 - 22. On June 1, the NFTs will then become available for purchase via the OpenSea platform. Proceeds from the sales will go to the artist.
Additionally, a variation of these NFTs titled “Peacemakers, Blue Sky” can be found on board Celebrity Beyond, making it the very first NFT at Sea.
“Innovation is a pillar of the Celebrity Cruises experience and a distinguishing characteristic of our ships, so it’s only fitting to bring this heritage into the new digital revolution of NFTs and the metaverse,” said Celebrity Cruises Chief Marketing Officer Michael Scheiner. “The scale and scope of what’s possible in this space, and the way we can connect our guests with new immersive and accessible experiences, is really endless. It’s exciting to take this first step with the talents and artistry of Rubem.”
“Peacemakers represents two interlaced doves, a tribute to the peacemakers of the world, and the NFTs bring to life the idea that peace is a collaborative act that can never be taken for granted,” said Rubem Robierb. “Yin and Yang, masculine and feminine, me and you. If we want to end all battles and conflicts, there is only one solution, and that solution is peace. It has been an honor to continue my collaboration with Celebrity Cruises, and to push the boundaries of our artistic work together to new frontiers, from the metaverse to displaying the first NFT at sea.”
Once the NFTs go on sale, they can be resold and exchanged an unlimited number of times. At 5p.m. ET on July 1, each owner of a Peacemakers Sunset NFT will be deemed the recipient of the invitations to join the ship’s naming ceremony, including domestic roundtrip airfare for two, to the Celebrity Beyond naming ceremony and sailing, November 4-6, 2022.
Originally from Brazil, Rubem Robierb lives and works in NYC and Miami. Rubem’s art has been recognized worldwide as timely and influential, and, has been displayed at exhibits and acclaimed art festivals across the globe. In addition to Robierb’s “Peacemakers” design on board Celebrity Beyond, Celebrity Cruises also features his thought-provoking “Dream Machine” on Celebrity Edge, exploring the desire for a fair and just society; and “Empower Flower” on Celebrity Apex, celebrating women’s rights and empowerment.
Onboard Celebrity Beyond, fans of Robierb’s art will also enjoy the incorporation of Peacemakers into the live production show Arte, the first-time a work of art displayed onboard a Celebrity cruise ship bas been integrated into a theater-show experience; and the ability to purchase from a limited-edition Peacemakers jewelry collection, a collaboration between Robierb and Effy jewelry, featuring necklaces in a variety of precious metals and gems.
Celebrity Beyond showcases the design talents of multi-award-winning British designer Kelly Hoppen CBE; celebrated American designer Nate Berkus; and lauded Paris-based design firm Jouin Manku; the innovation of British architect Tom Wright; and the culinary talents of renowned chef and restaurateur Daniel Boulud, Celebrity’s Global Culinary Ambassador. The ship also features experiences and products from modern lifestyle and wellness brand, goop. The exquisite ship offers a journey filled with what’s important to today’s discerning traveler: forward-thinking design, culinary excellence, unparalleled well-being and incomparable service.
Celebrity Beyond began her inaugural season on April 27, 2022 with a 10-night sailing from Southampton, England, to Barcelona, Spain, and will now spend the summer sailing nine-to-10-night itineraries in the Mediterranean. In November, Celebrity Beyond will make her way to Fort Lauderdale for the official naming ceremony and a winter season of five-to-nine-night Caribbean sailings.
For more details on Celebrity Beyond offerings and destinations, visit www.celebritycruises.com/cruise-ships/celebrity-beyond. For more information on all Celebrity Cruises offerings, call 1-800-437-3111, visit www.celebritycruises.com or speak with a travel advisor.
ABOUT CELEBRITY CRUISES
Celebrity Cruises’ iconic “X” is the mark of a fleet of 15 award-winning ships redefining luxury cruise travel with cool, contemporary design and accommodation; dining, spa and entertainment experiences for modern tastes; and culturally rich and diverse destination experiences, all complemented by warm, personalized service. Celebrity has pioneered many industry firsts at sea, including: the first use of solar panels on a cruise ship; the first to eliminate use of plastic water bottles; the first American female Captain of a cruise ship; the first-ever all-female bridge and officer team sailing; the first West African woman to work on the bridge of a cruise ship; and one of the first legal same-sex weddings performed at sea. Driven by wanderlust and a passion for opening the world, Celebrity journeys to all seven continents, visiting nearly 300 destinations in more than 70 countries. Celebrity Cruises is one of five cruise brands owned by global cruise company Royal Caribbean Group. (NYSE: RCL).